How many people know your brand and what is the attitude of the brand?
Mantap Globals’ brand measurement provides an overall picture of your brand. We measure awareness and how the brand is perceived in relation to your competitors.
A brand survey provides answers to what brand awareness your target audience has about the brand. We measure both spontaneous brand awareness and a helped brand awareness. Furthermore, we examine what values and associations people have of your brand, advertisement recall and how the brand develops over time through our brand index.
The report contains
- Corporate brand awareness
- Comparison of all brands included in the industry.
- Brand awareness (top-of-mind)
- Consumer preferences
- Media habits, buying habits and purchasing behavior
The methodology, calculation of results and the questionnaire structure are identical for all product areas, which makes it possible to compare brands even between the different product areas.